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  • Writer's pictureCory Fourniquet

2024 Jeep Wrangler Debuts in New York

Competition is a good thing. The Jeep Wrangler has had modest competition over the years from the likes of the Toyota 4Runner and similar SUVs but it was not until Ford brought back the iconic Bronco nameplate that the Wrangler had any real competition. Since the launch of Bronco, Jeep has brought us the first electrified Wrangler in the 4xe, the most powerful Wrangler in the Rubicon 392, and now the most capable Wrangler with 2024 updates first shown off at the 2023 New York International Auto Show.

With 85% of all Wranglers sold still actively registered and on the road (or trails) around the US today, Jeep did not want to upset the apple cart too much so for 2024 it delivered technical upgrades versus a full-fledged remodel to keep the competition at bay.


The 2024 Jeep Wrangler is packed with exciting new features and capabilities that will make it one of the most sought-after off-road vehicles on the market. The Wrangler Rubicon models now have an available factory-installed 8,000-lb.-capacity Warn winch, up to 100:1 crawl ratio, and a new Dana 44 HD full float solid rear axle that allows for tire upsizing by customers and up to a class-leading 5,000-lb. maximum tow rating. The Rubicon models are known for their legendary 4x4 capabilities, and these new features take them to the next level.


The new Willys model delivers even more capability with larger tires, more ground clearance, high fender flares, and improved traction. This model is perfect for off-road enthusiasts who want to take their adventures to the next level. Think of it as a “Rubicon-lite”


One of the most noticeable changes to the Wrangler's exterior is the new seven-slot grille, which gives the vehicle a more modern and aggressive look. The windshield-integrated trail-ready stealth antenna is another small change that could make a big difference to longtime customers. The 2024 Wrangler also features ten all-new wheel designs and multiple open-air freedom options, including the exclusive Sky One-Touch powertop.


The interior of the 2024 Jeep Wrangler has been refined with more technology and amenities. The available 12-way power-adjustable front seats are a great addition, as is the all-new instrument panel featuring the Uconnect 5 system with a best-in-class 12.3-inch touchscreen radio and standard wireless Apple CarPlay and Android Auto. The Wrangler now also delivers standard first- and second-row side-curtain airbags, standard forward collision warning (Sport S and above), and standard advanced cruise control with stop (Sport S and above). Tell me those additions were not spurred on by competition from Bronco.


Two new models expand the Wrangler's already impressive portfolio. The Sport S 4xe brings a lower entry price point to the best-selling PHEV in America, while the Rubicon X elevates the Rubicon nameplate with standard 35-inch tires (2.0- and 3.6-liter automatic powertrains), integrated off-road camera, and steel bumpers. These new models offer even more options for Jeep enthusiasts to choose from.


The 2024 Jeep Wrangler also features the first factory application of Trails Offroad, which delivers comprehensive off-road trail guides for the 62 Jeep Badge of Honor trails loaded right into the Uconnect 5 system. This feature is especially useful for off-road enthusiasts who want to explore new trails and off-road locations. The upgradable subscription unlocks the full catalog of 3,000-plus Trails Offroad trail guides.


The Jeep Wrangler 4xe continues as the best-selling PHEV in America, building on the Jeep brand's goal of Zero Emission Freedom to produce the most capable and sustainable Jeep SUVs. The 2024 Wrangler 4xe offers the Jeep 4xe Power Box, which features four 120-volt outlets with 30 amps of total output, allowing the battery pack to power external devices. This feature is perfect for camping trips or other outdoor activities where power sources may be limited.


Finally, the 2024 Jeep Wrangler is part of the brand's push toward electrification. By the end of 2025, the entire North America Jeep brand lineup will be electrified, but not all-electric. By 2030, 50% of Jeep brand sales in the United States will be fully electric. This move towards electrification is aggressive for sure but aligns with parent company Stellantis’ overall goal of carbon neutrality.


What are your thoughts on this new Wrangler? Have they changed the grille too much? Are the new axles something you have been waiting for? Sound off in the comments below.


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